Gukoresha ijambo "rizamuka rinyuranyije n'icyerekezo" birahagije kugira ngo dusobanure iterambere ry'inganda z'amaduka yorohereza ibicuruzwa mu 2021. Nubwo icyorezo gishya cya crown pneumonia cyagaragaye, amaduka yorohereza ibicuruzwa yakomeje kwiyongera cyane muri uyu mwaka. Ku ruhande rumwe, bitewe n'irushanwa rikomeye ry'isoko mu mijyi yo mu cyiciro cya mbere, isoko rigabanuka ryabaye ahantu hashya ho kurwanira amaduka yorohereza ibicuruzwa, kandi amaduka menshi yorohereza ibicuruzwa ahitamo gukomeza kwaguka; ku rundi ruhande, kwagura imipaka y'ubucuruzi byabaye icyerekezo gishya ku maduka menshi yorohereza ibicuruzwa. Kuva ku korohereza ibicuruzwa kugera ku korohereza ibicuruzwa, serivisi yabaye ahantu hashya heza.
Ingendo yo kugabanuka no kwaguka irakomeje
Nubwo icyorezo gishya cya crown pneumonia cyagize ingaruka, ugereranije n'izindi nzira zo kugurisha, amaduka yorohereza ibicuruzwa yakomeje kwiyongera cyane mu myaka ibiri ishize. Raporo ya "2021 China Convenience Store Development Report" yashyizwe ahagaragara n'ishyirahamwe rya China Chain Store & Franchise Association igaragaza ko yagizweho ingaruka n'iki cyorezo, mu 2020, umubare w'amaduka yorohereza ibicuruzwa mu gihugu hose uzarenga 190.000, aho amaduka yagurishijwe angana na miliyari 296.1 z'amayuan, muri yo amaduka yorohereza ibicuruzwa asanzwe ari miliyari 271.6 z'amayuan, igipimo cy'ubwiyongere cya 6%, cyagabanutse cyane. Icyakora, nubwo amakuru y'ibyagurishijwe mu 2021 ataratangazwa, bitewe n'imikorere y'amasosiyete atandukanye yorohereza ibicuruzwa, kwagura amaduka biracyari ikintu gikunze kugaragara.
Muri uyu mwaka, amaduka yo mu Buyapani yakomeje kuba nk'uko byari bimeze mu mwaka ushize, akomeje gufungura amaduka no gushoka. Iduka ryo mu Buyapani rishobora kuvugwa ko riri gutera imbere ku buryo butunguranye. Muri uyu mwaka, itangazo ryayo rikomeye ni ukongera umubare w'amaduka mu Bushinwa ukagera ku 10.000 bitarenze umwaka wa 2025. Mu "Urutonde rw'Amaduka yo mu Bushinwa ya 2021 TOP100" rwashyizwe ahagaragara n'Ishyirahamwe ry'Amaduka n'Ibicuruzwa bya China, amaduka yo mu Bushinwa afite amaduka 3.256 mu Bushinwa, kandi uyu mubare uzaba 2.707 muri 2020. Uretse amaduka yo mu Bushinwa, iduka rya 7-Eleven, rizwiho "imbogamizi zikomeye" zo kwinjiramo, ryafunguwe vuba uyu mwaka. Umubare w'amaduka ku rutonde wiyongereye uva kuri 2.147 muri 2020 ugera kuri 2.387 muri uyu mwaka.
Byongeye kandi, amaduka akomeye yo mu gihugu nka Meiyijia, Jianfu, Tangjiu, na Bianlifeng na yo yakomeje uburyo bwo gufungura amaduka muri uyu mwaka, kandi umubare w'amaduka wakomeje kwiyongera.
Ni ngombwa kumenya ko amasoko arohama nk'imijyi yo mu cyiciro cya kabiri n'icya gatatu yabaye "ahantu hashya ho kurwanira" amasosiyete y'amaduka yorohereza abantu kwibandaho. Inganda zahinduye imyumvire gakondo y'uko "Amajyaruguru, Shanghai, Guangzhou, Shenzhen" n'uturere two ku nkombe ari byo hantu ho gutura amaduka yorohereza abantu. Mu myaka ibiri ishize, imijyi myinshi yo mu gihugu nayo yakuruye amaduka yorohereza abantu. Kuva muri Kanama uyu mwaka, Lawson Convenience Stores yagiye icumbika mu mijyi myinshi yo ku rwego rw'uturere nka Tangshan, Hebei, Wuhu, Anhui, na Nantong, Jiangsu, ifite amaduka agera kuri 20; 7-Eleven yafunguye amaduka yayo ya mbere i Dezhou, Shandong, Kunming, Yunnan n'ahandi. Uretse amaduka yorohereza abantu mu Buyapani, amaduka yorohereza abantu mu gace arimo arakora ku isoko ryorohereza abantu: Bianlifeng yafunguye amaduka yayo ya mbere i Foshan, Jiangsu, Xuzhou, Lianyungang n'ahandi, kandi amaduka yorohereza abantu ya Tangjiu yinjiye ku isoko rya Zhengzhou ku nshuro ya mbere…
"2021 China City Convenience Store Index" yashyizwe ahagaragara n'ishyirahamwe ry'ubucuruzi bw'ibicuruzwa by'ubwoko bwa China Chain Store & Franchise Association igaragaza ko iterambere ry'amaduka yorohereza ibicuruzwa mu mijyi imwe n'imwe yo mu cyiciro cya gatatu n'icya kane nka Huizhou muri Guangdong na Putian muri Fujian ryari hafi cyane y'urwego rw'isoko ry'amaduka yorohereza ibicuruzwa by'ubwoko bwa "local retail", kandi urwego rw'irushanwa ni rukomeye cyane. Imijyi yo mu cyiciro cya mbere n'icya kabiri. Imijyi ifite ubushobozi bwo gutera imbere cyane irimo kwitabwaho vuba n'ibigo by'amaduka yorohereza ibicuruzwa by'ubwoko bwa "local retail retail" bifite imbaraga runaka; umwanya w'iterambere ry'isoko ry'amaduka yorohereza ibicuruzwa by'ubwoko bwa "local retail retail" mu mijyi myinshi yo mu cyiciro cya mbere n'icya kabiri warushijeho gukandamizwa, kandi imiterere y'iterambere iri ku rwego rw'ingano yose hamwe n'umubare w'amaduka afungura n'afunga. Gumana imiterere iringaniye muri rusange.
Iyo ihuzwa ry'inganda ririmo gukorwa
Iyo amaduka y’ubucuruzi bw’inganda yinjiye ku isoko rigabanuka, ibicuruzwa by’ubucuruzi bw’inganda zo mu gace bizagira ingaruka. Ibicuruzwa bimwe na bimwe byarwanyije igitutu bihitamo kubana, mu gihe ibindi byahisemo kugurwa no guhuzwa.
Kugura amaduka abiri y’ubucuruzi bw’ibikoresho byoroshye bya Lawson muri uyu mwaka byakuruye uru rwego. Muri Nzeri uyu mwaka, Rainbow Shares yatangaje ko yasinye "Amasezerano yo Gutanga Imigabane" na Lawson Convenience Store, kandi iteganya kwimura ishami ryayo rya Rainbow Wewo Convenience Store (Shenzhen) Co., Ltd. (iri ku izina rya Tianhong Wewo) 100% Equity. Mu Gushyingo, Sichuan Ooo Supermarket Chain Management Co., Ltd. (iri ku izina rya Sichuan WOWO Supermarket) yahinduwe Chengdu Lawson Convenience Store Management Co., Ltd., naho uhagarariye mu mategeko yahinduwe ava kuri Lu Weiwei ajya kuri Miyake Shixiu, uwa nyuma akaba Lawson (Ubushinwa) Investment Co., Ltd. Uhagarariye mu mategeko w’iyi sosiyete, ibi bivuze kandi ko Lawson Convenience Store yaguze 100% imigabane ya Sichuan WOWO Supermarket kandi igeze ku isoko rya Chengdu ku mugaragaro.
Uretse kugura ibicuruzwa binini bya Lawson, andi masosiyete yo mu karere nayo yahujwe. Ku ya 29 Gicurasi, iduka rya Guangdong ricuruza ibikoresho byoroshye rya Tianfu Convenience, rifite amaduka arenga 5.800, ryarangije kugura isosiyete nini cyane yo mu gace ka Haobao i Huaihua, muri Hunan, kandi umubare w’ibigo byahujwe n’ibyaguzwe wari hafi 200. Impande zombi zizafatanya gushinga Huaihua Haoban Tianfu Commercial Co., Ltd., aho Tianfu Convenience izafata miliyoni 6 z’amayuan, ingana na 60% by’imigabane, naho Haoban ifata miliyoni 4 z’amayuan, ingana na 40% by’imigabane.
Abahanga mu nganda muri rusange bemeza ko kugura ibirango by’amaduka yorohereza ibicuruzwa mu gace ari uburyo busanzwe bwo kwinjira mu masoko mashya n’amasosiyete y’amaduka yorohereza ibicuruzwa mu gace. Ibyinshi mu birango by’amaduka yorohereza ibicuruzwa mu gace bifite imiterere ihamye kandi nta bushobozi bwo guhangana ku isoko ku rugero runaka. Urugero, Sichuan WOWO supermarket yari ifite amaduka 748 ubwo yagurwaga na Best Group mu 2017, ariko ubu ifite amaduka arenga 300 gusa i Chengdu. Lai Yang, umuyobozi w’ikigo cya Beijing Institute of Commerce and Circulation Strategy, yizera ko ari ibisanzwe ko ibirango by’amaduka yorohereza ibicuruzwa mu gihe cyo kurohama. “Ubu ni cyo gihe ko amasosiyete y’amaduka yorohereza ibicuruzwa mu gace ahuza ubushobozi bwayo bwo gukora no gutanga ibicuruzwa. Kuri amwe mu masosiyete y’amaduka yorohereza ibicuruzwa mu gace adafite ubushobozi bwo guteza imbere ibintu bihagije kandi afite uburyo bwinshi bwo gucunga ibicuruzwa, bishobora kuba atari bibi kugurwa.” Lai Yang yagize ati. Ibirango by’amaduka yorohereza ibicuruzwa mu gace bifite moderi zoroshye, ndetse zimwe zikaguma mu maduka y’abagore b’abashakanye cyangwa amaduka y’abadashaka ibicuruzwa, ntibishobora guhangana n’ubwiyongere bw’ibyifuzo by’abaguzi n’irushanwa rikomeye ry’isoko. Abantu bo muri urwo rwego ndetse bavuze mu buryo bweruye ko iyo gahunda yo guhuza inganda z’amaduka itangiye, umusaruro ushobora kugaragara mu myaka itatu cyangwa itanu.
Korohereza abantu gukoresha ikoranabuhanga no korohereza ibintu byabaye ikintu gishimishije
Nubwo inganda zirimo guhuzwa, uburyo bwo kongera imbaraga mu iduka ry’ubucuruzi bw’ibikoresho byoroshye ubwaryo bwabaye imbogamizi ikomeye. Kimwe n’uburyo busanzwe bwo kugurisha nka supermarket na mall, gukoresha ikoranabuhanga nabyo byabaye icyerekezo cy’iterambere ry’amaduka y’ubucuruzi bw’ibikoresho byoroshye muri uyu mwaka. Ibigo byinshi byatangiye kwihuza n’ikoranabuhanga, bigerageza gukoresha ikoranabuhanga kugira ngo bifashe amasosiyete kugabanya ibiciro no kongera imikorere, no guhaza ivugurura rihoraho ry’abaguzi. Ibisabwa n’abaguzi. Ibigo by’ubucuruzi bw’ibikoresho byoroshye birimo kwagura imipaka y’ubucuruzi bwabyo, bifata "ububiko bw’ibikoresho byoroshye + N" nk'ahantu hashya ho gutera imbere.
Muri Nzeri uyu mwaka, Guangdong 7-Eleven, ifite amateka y'imyaka 29, yafatanyije n'ikigo gitanga serivisi zo kugurisha ibicuruzwa mu buryo bwa digitale cya omni-channel Multipoint Dmall. Amaduka agera ku 1,500 n'ibigo bitatu byo gukwirakwiza ibicuruzwa byose byatangije Multipoint Retail Union Cloud., Uruhererekane rw'ibikoresho, abafite uburenganzira bwo kugura ibicuruzwa, ububiko bw'ibikoresho n'ibikoresho ku cyicaro gikuru cy'ubuyobozi bw'igikorwa cyose, byose bikaba ari ibintu byo gukoresha mu buryo bwa digitale. Wen Hongjie, umuyobozi mukuru wa Guangdong 7-Eleven, yigeze kuvuga ko impinduka mu buryo bwa digitale za Guangdong 7-Eleven zageze ku musaruro wihariye. Dufashe urugero rw'impinduka mu buryo bwa digitale mu kigo gitanga serivisi zo kugurisha ibicuruzwa, imikorere yo gutondeka yiyongereyeho 30% nyuma y'impinduka.
Tang Jiu Convenience, ikigo gikomeye mu maduka yorohereza abantu kugura ibikoresho byoroshye muri Shanxi, cyafatanyije na Alipay gufungura Iduka rya mbere ritanga serivisi zo korohereza abantu kugura ibikoresho byoroshye, rihuza serivisi zo korohereza abantu kugura ibikoresho byoroshye no kugura ibikoresho byoroshye, kandi rigatuma amaduka yorohereza abantu kugura ibikoresho byoroshye. Bivugwa ko iri duka ryashyizeho agace gatanga serivisi zo korohereza abantu kugura ibikoresho byoroshye ku nshuro ya mbere. Uretse kwishyuza, gushyushya amafunguro ku buntu, kubika no kuriramo vuba, abakiriya bashobora no gutumiza ibicuruzwa kuri interineti binyuze muri porogaramu ya Tangjiu Alipay, kwishimira kohereza imyenda, kongera gukoresha imyenda yakoreshejwe, nibindi. Serivisi yihariye. Byongeye kandi, abafasha b'amajwi b'abahanga na serivisi zo kwambara imyenda y'ubururu nabyo bizaba kuri interineti imyaka myinshi kugira ngo bihe abakiriya bakuze mu gace batuyemo amakuru agezweho yo kurwanya uburiganya n'amabwiriza y'uburyo bwo gukoresha ibikoresho bigezweho. Zhang Yuhong, umuyobozi mukuru wungirije wa Tang Jiu Convenience, yavuze ko serivisi zo korohereza abantu kugura ibikoresho byoroshye kuri interineti zarenze ku mategeko agenga aho amaduka aherereye, bituma "uburyo" bwo korohereza abantu kugura ibikoresho byoroshye bwaguka kandi bugatera imbere, buva ku "buryo bworoshye" bukagera ku "buryo bworoshye" intambwe imwe. Umuyobozi ushinzwe urubuga rufunguye rwa Alipay yagaragaje ko uburyo bwo korohereza abantu kugura ibikoresho byoroshye buzamamazwa ahantu henshi muri Shanxi.
Bianlifeng yahinduye amaduka yayo menshi yo hanze y’urubuga rw’itangazamakuru. Guhera muri Nyakanga umwaka ushize, Bianlifeng yashyizeho ubufatanye na filime “Yabai”, “White Snake 2: The Green Snake” na “Changjin Lake” mu kwamamaza no gukwirakwiza iyi filime. Ntabwo bashyize ahagaragara amashusho yo kwamamaza iyi filime mu maduka gusa, ahubwo banayashyira ku mbuga nkoranyambaga. Uburyo bwo kuganira bwatumye iyi filime ikundwa cyane, kandi bunasaba itsinda ry’abaguzi bo mu maduka yorohereza abantu kureba iyo filime.
Uyu mwaka ni umwaka wo kwishyira hamwe no gutera imbere mu nganda zicuruza ibikoresho byoroshye. Nubwo icyorezo gishya cya crown pneumonia cyagaragaye, amasosiyete acuruza ibikoresho byoroshye aracyafite imbaraga kandi aharanira kunoza imikorere yayo. Kuva mu karere kugeza mu gihugu cyose, kuva ku byoroshye kugeza ku byoroshye, no kuva ku muco kugeza ku gukoresha ikoranabuhanga, uko inganda zitera imbere kose, ku bijyanye n'imiterere y'iduka, kwibanda ku byo abaguzi bakeneye ni yo ntego ihoraho.
Igihe cyo kohereza: Ukuboza-28-2021
